Excessive sun exposure from childhood onwards is now a well known cause of the increase in the prevalence of skin cancers, whether melanoma or carcinoma. Education in photoprotection from an early age is therefore extremely important. Avène Laboratoire Dermatologique has anticipated this need thanks to their long-standing involvement in this field and their expertise in sun care. The Avène suncare range has been shown to provide safe protection from the sun and help prevent sun damage.
Eau Thermale Avène also sponsors Euromelanoma, an association which aims to promote and share information on the prevention, early diagnosis and treatment of skin cancer. Since its creation in 1999 in Belgium, Euromelanoma has grown to the point where it now operates in no less than 39 countries. This association is run by a network of European dermatologists chaired by Véronique Del Marmol. All its initiatives are aimed at 3 key audiences: the general public, the scientific community and European and national policy makers.
Eau Thermale Avène participates in the design of the annual Euromelanoma campaigns and encourages subsidiaries to participate to create healthy competition between countries and share local initiatives. In Bulgaria in 2019, for example, the subsidiary Eau Thermale Avène and Euromelanoma ran a skin cancer awareness campaign with pharmacy students on the streets of Varna. The initiative was widely reported in the local press.