Avène Australia
Avène Australia
Avène Australia
Avène Australia
Vitamin Activ Cg
Avène redefines the science of radiance with Vitamin Activ Cg. Using our unique dermatological expertise for triple anti-ageing benefits: radiance, anti-wrinkles and anti-dark spots.
Using all the power of Vitamin Cg: ultra-optimised Vitamin C gradually diffuses into the skin to boost radiance and visibly reduce wrinkles and fine lines.
A daily brightening serum for sensitive skin to boost skin radiance and reduce the appearance of dark spots, fine lines and wrinkles.2
We chose Vitamin Cg- a potent dermatological form of Vitamin C, with antioxidant protection equivalent to 20% Pure Vitamin C* but is more stable, easier on sensitive skin and oxidises less quickly.
This nourishing moisturising day cream is formulated with Vitamin C precursor Ascorbyl Glucoside, which transforms in the skin to boost radiance and refine & smooth skin texture¹.
This antioxidant enriched formula helps protects against free-radical damage, for bright, even and glowing skin and visibly reduced fine lines & wrinkles.
Studies have shown that vitamin C may be beneficial for sun induced ageing, pigmentation, tissue healing and is essential for collagen synthesis. Collagen is a naturally occurring protein fibre which we know keeps skin plump and firm. So vitamin C can also help prevent premature ageing of the skin, reducing fine lines and wrinkles.
It's an unstable molecule with unpaired electrons that are looking to pair up. These radicals search our skin for other electrons to stabilize themselves. However, by stealing electrons, they turn those molecules into free radicals too, causing a chain reaction that disrupts and damages cells.
Antioxidants neutralise free radicals by donating an electron. This stabilises the molecule and breaks the chain reaction.
Antioxidants are not only supportive to free radicals but also to other antioxidants. For example, vitamin C and vitamin B can work in synergy, regenerating each other after neutralising the free radicals- double teaming against cell damage. This teamwork also gives them the strength to survive for much longer, which means longer protection for our skin.
¹ In-use tolerance and efficacy study under dermatological control and ophthalmological control in 40 subjects with brown spots (July 2023) SPF 50+ on 16 subjects
¹In-use tolerance and efficacy study under dermatological and ophthalmological controls (May 2023)
²Consumer use test – anti-blemish, anti-age glow face cream. 69 consumers, applied for 28 days.
