Avène Australia
Avène Australia
Avène Australia
Avène Australia
We care about lightweight formulas, to respond to the needs of the most sensitive skin. The experts behind the formulation of Eau Thermale Avène products are constantly working to develop formulas with just the right number of ingredients. An in-depth look with Catherine Bidan, Head of the Eau Thermale Avène Formulation Laboratory.
They contain an ingredient that is exclusive to us: Avène Thermal Spring Water, a key ingredient with soothing benefits, unique in its mineral and biological composition. Moreover, our formulas are so simple that they can be tolerated well by the most sensitive skin types: we make sure that our INCI lists are as short as possible, we are aiming for just what is essential. No glitter, no frills.
We also offer natural formulas and formulas that minimise our environmental impact: 90% of our rinse-off products (shower gel for example) are biodegradable*. And whatever the product, it is designed to be effective, with a pleasant texture, suitable for repeated application during the day, and above all, it needs to be well tolerated by the most sensitive skin.
*OECD 301B test, excluding country specific-products
Every ingredient in our portfolio of raw materials is subject to the approval of our toxicology department. Once we’re given consent, we add the ingredients to our formulas, which are then also tested. Then we carry out tolerance tests using alternative methods and clinical tests. Only then do we decide whether to approve the product or not. Protocol, precision, requirements and ethics are without doubt linked to our pharmaceutical culture.
No glitter, no frills. Whatever the product, it is designed to be safe, effective, well-tolerated, with a pleasant texture.
Because by limiting their number, we minimise the risk of the skin reacting to one of them, this is a key point. But this is not the only way to avoid a possible reaction, the choice of ingredients is obviously also crucial; through all of this, we can hope for improved tolerance.
Our formulas also contain a reduced number of ingredients because we force ourselves to go much further than the regulations require. We anticipate risks by reducing specific preservatives, seeking to replace ingredients that are controversial, like silicone, silica, acrylate, etc. while ensuring the same tolerance, effectiveness, and texture. The challenge with minimalist formulas. It’s about being creative.
The first ingredients mentioned are those that have the highest concentration in the formula. If your skin is sensitive, opt for formulas with the shortest INCI lists and avoid those containing colourants, essential oils, and alcohol.
Sterile Cosmetics products are formulated without preservatives, fragrance, and are made in a sterile environment.
It is a manufacturing standard that eliminates all types of preservatives (listed or not listed) from a cosmetic product. All the products concerned are thus formulated without preservatives, fragrance, and are made in a sterile environment. They benefit from perfectly hermetically sealed packaging that ensures they are preserved and protects them from any risk of contamination after opening. Sterile Cosmetics products can therefore afford to contain only the key ingredients essential to their effectiveness. This can include up to six ingredients: selected for their perfect compatibility and their good level of tolerance with the most demanding skin types prone to unpredictable skin reactions. A major innovation.
